The average cost for a 30-second ad during Sunday’s Super Bowl will be $3.5 million, with some slots costing as much as $4 million. That’s a rate of $7 M per minute; $420 M per hour; $10.1 B per day; and $3.7 T per year! Now if only we could find the stimulus money to create that kind of demand!
Cars and beer have dominated ad spends over the past five years. The investments pays huge divies according to Nielsen,
While Super Bowl ads require a substantial investment, they tend to get a measurable marketing bump from their prominent placement. According to Nielsen, ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011. In addition, brand awareness for commercials airing during the Super Bowl was up to 275 percent higher than awareness for the same creative during regular programming.
Click here for a review of some that are expected to run on Sunday. Here’s one from Suzuki that will air during the game as Eli Air lands several of his jumbo jets in the Patriot’s end zone!
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